Top skills in digital marketing

The digital marketing landscape is ever-changing, demanding a skill set that evolves with the times. In this article, we delve into the essential skills that digital marketers must possess in 2024 and beyond.

1. Data Analysis: Mastering data analysis is paramount for digital marketers. Utilizing tools like Google Analytics empowers you to gauge campaign success and make informed decisions. Interpretation of data and trend identification are key components of this skill.
2. Content Marketing: The art of content marketing involves crafting valuable, relevant content to captivate and retain a specific audience. Whether it’s blog posts, articles, videos, or social media content, the ability to create compelling and informative material is essential.
3. Social Media Marketing: Leveraging social media platforms to connect with the target audience is a potent strategy. Success in social media marketing requires creating engaging content, proficient account management, and strategic deployment of targeted ads.
4. Paid Advertising: Proficiency in platforms like Google Ads and Facebook Ads is crucial for reaching the target audience with precision. Effective campaign creation, budget management, and result tracking are vital aspects of paid advertising.
5. Search Engine Optimization (SEO): SEO involves optimizing content and websites for higher rankings in search engine results. Success in SEO requires keyword optimization and the creation of link-worthy, high-quality content.
6. Email Marketing: Email marketing remains a potent tool for product promotion and customer engagement. Crafting engaging content, building subscriber lists, and efficient list management are key to successful email marketing.
7. Video Marketing: Utilizing videos to convey messages and promote products is a dynamic strategy. Successful video marketing involves creating high-quality, relevant content that resonates with the target audience.
8. Copywriting: The art of persuasive writing, or copywriting, is integral to digital marketing. From website content to email campaigns and social media posts, clear, concise, and compelling copywriting speaks directly to the target audience.
9. Design: Basic design skills or collaboration with designers is crucial for creating visually appealing websites, graphics, and marketing materials. Aesthetic appeal enhances the overall impact of digital marketing efforts.
10. Communication Skills: Strong communication skills are fundamental for successful digital marketers. The ability to convey ideas effectively to both team members and clients, coupled with clear and concise copywriting, is essential.

In Conclusion: These skills represent a snapshot of the critical competencies needed by digital marketers in 2024 and beyond. By honing these abilities, you position yourself for success in the dynamic and ever-evolving field of digital marketing. 🚀🌐 #DigitalMarketingSkills #StayAheadOfTheCurve #FutureReadyMarketing

Google My Business: A Guide to GMB

Google My Business—now called Google Business Profile—allows business owners to reach customers via Google Search and Google Maps.

Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information.

What is Google Business?

In short, Google My Business is like a virtual phonebook. Not only does Google My Business make your business easier to find on Google, but online directories such as Google My Business help you to reach potential customers that would otherwise not know how to find you.

Google My Business is a free tool that allows your business listing to show up alongside other related local businesses whenever someone looks up your business name or a related term. Your business information like your phone number, website, address, review ratings, hours, and more will all be available on one easy screen for potential customers.

What Is Google My Business (Now Known as Google Business Profile)? 

Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google Search, Google Maps, and Google Shopping.

Using this tool lets you connect with customers, post business updates, list products or services, and more.

Why you need a Google Business listing

When it comes to anything tech-related in the rapidly advancing digital world, you might think Google My Business is old news and wonder “Is Google My Business relevant in 2021?” Well, we’ll let the statistics speak for themselves!

• 97% of people learn more about a local company online than anywhere else.
• More specifically, 91% of adults use search engines to find information.
• Drill down further, you’ll find Google has over 90% of the search engine market share.
• Google has reported that a staggering 46% of all searches have local intent.
• 56% of actions on Google My Business listings are website visits. 24% of actions are calls to the business. And 20% of actions are direct searches.
• 64% of consumers have used Google My Business to find contact details for a local business.
• 16% of businesses receive more than 100 calls each month just from Google My Business alone.

30 Digital Marketing Tools you can use for FREE

1- Google Analytics – To track website traffic activity
2- Google Keyword Planner – For keyword research
3- Google Search Console – To check indexing status & more
4- Google Trends – To analyze the popularity of a search term
5- UberSuggest Basic Account – keyword research + content ideas
6- Screaming Frog SEO spider – For website audit
7- SEOreviewtools – To extract backlinks
8- Website Auditor – For website audit
9- Monitor Backlinks – To monitor backlinks & keywords
10- Answer The Public – For visual keyword research
11- Grammarly – To write grammatically correct sentences
12- Trello – To organize your project and monitor the progress
13- Canva – To design online using drag & drop features
14- Hootsuite – To plan and track your social media activity
15- Smartlook – To analyze user behavior on your website
16- Mailchimp – For email marketing
17- Right Relevance – To find the right influencer
18 – Ahrefs Basic Account – Keyword research
19 – SEMRush Basic Account – keyword research
20 – Snaptik – To remove TikTok watermark
21 – Bitly – URL shortener
22 – Inflact – Hashtag generator
23 – PageSpeed Insights – for checking the website speed
24 – Facebook Ad Library – To spy on competitors Ads
25 – Creator Studio – for Scheduling Facebook and Insta Posts
26 – TubeBuddy and VidiQ – for YouTube video Analytics
27 – RapdTags – for YouTube Video Tags
28 – YouTube Audio Library – for Royalty-free music
29 – Pexels – for free stock images and Videos
30 – QuillBot – Paraphrasing tool that generates various synonym

Website Launch Checklist: 28 Things to Check Before You Launch Your Site

Launching a new website is always exciting — you’ve worked hard on that dazzling design, awesome content, and outstanding user interface. Obviously, you can’t wait to share it with the whole world.
Why would you need to test your beautiful site before launching it?

Learn the 28 Things to Check before your Launch your beautiful website – Click here

TOP 15 TECHNOLOGY TERMS THAT EVERY TECHNOLOGY STUDENT SHOULD KNOW

Top 15 technology terms that every technology student should know.

1. IoT or The internet of things. Sure, by now you know what the internet is (a global network of connected computers). But this phrase refers to more than just computers. The “things” are everyday objects that also connect to the internet. These objects can be controlled by a hub device or with your smartphone, like the Nest learning thermostat, or Wi-Fi electrical outlets that connect to Alexa.
2. UI. This short acronym is vital to the design of every technological device on the market today. UI stands for “user interface,” meaning the layout of a website, app, or other item. This helps create the look and feel of the devices you use and love today.
3. UX. UX stands for “user experience,” which is more about how the human relates to the interface and navigates the device. Apple’s iPhones became a smash success because Steve Jobs was extremely concerned with the user’s experience with the device.
4. Augmented reality. Augmented reality has a focus on the real world but involves overlapping the virtual world within that world. This creates a mixed reality that will be a big part of our future.
5. AI. No term is more newsworthy today than AI, which stands for artificial intelligence. With AI, computers become smarter over time, learning how to do things without the programming of a human.
6. Social engineering. This is another newsworthy term referring to the act of taking people’s passwords and sensitive information for personal gain. This is usually the act of hackers who parade as a trustworthy source. They garner information from the person without the other party realizing their intent.

7. HTML. The internet is built upon the language of HTML. This stands for HyperText Markup Language and is what programmers use to write website code. It gives the page the look from its text, images, videos, etc.
8. CSS. Related to HTML but subtly different, CSS is the language used to format HTML code. The acronym stands for Cascading Style Sheets and helps to enhance the design of the content on a website.
9. Encryption. As hackers are becoming smarter than ever, encryption is an important part of keeping data safe. Encryption is the act of making data unreadable by other users who have not been authorized to access the data. It basically turns information into a made-up language using special formulas.
10. Front end of a website. Any website developer throws this term around with ease, so it’s important to know the meaning. The front end of a website is any part of a website you can see. When you type in a URL and find text, videos, and graphics, this is the front end that has been created by a web designer.
11. Back end of a website. The back end of a website goes hand in hand with the front end. This is the part you can’t see, made up of the HTML and CSS code that creates the website behind the scenes.
12. Cloud computing. Cloud computing is a form of data storage. Rather than storing data on the hard drive of a computer, the information is stored in a “cloud,” which is a number of remote servers. Google Docs and Gmail are examples of cloud computing, as are Amazon Web Services and Microsoft Azure.
13. Big data. This is a term tossed around a lot that many people don’t quite understand. Big data refers to the collection of data so large, it can’t process through the normal systems. Big data can be collected from mobile devices, emails, apps, and more.
14. Native apps. Unlike the apps found in the App Store or Google Play, native apps are made specifically for one platform and only run on that device. Examples of native apps include Mail for iOS.
15. A/B testing. This is an important form of research mainly done for marketing purposes. With A/B testing, two different ads or programs are put to use, then the results are analyzed and the better performing ad is kept running. A/B testing allows marketers to find the most effective means of advertising.

Source : ndependence.edu

Social Media Creative Sizes Guidebook 2021

Here’s your downloadable guidebook listing creative sizes for all major social media platforms to help you put forth optimal communication with each post.

Source : Social Samosa

You can download the free guidebook here:

Download

Clean Avadi 2020 – by Idhu Namma Avadi @ 25th Jan 2020

The team of volunteers with like-mindedness started a social enterprise called Idhu Namma Avadi with an objective to create a social change in the neighbourhood of Avadi. Five focus area like Education, Environment, Health & Hygiene, Women Empowerment and Sports were identified to create a social change. Recently, an event “Clean Avadi” was envisioned by the members of Idhu Namma Avadi on 25 th Jan 2020. Having heard about the programme “PLOGGING” initiated by the Commissioner, Avadi City Municipal Corporation since last November 2019, the Idhu Namma Avadi joined hands with the Avadi City Municipal Corporation to do a massive clean drive on 25th Jan 2020.

Idhu Namma Avadi invited volunteers from Nazareth College of Arts & Science, DRBCC Hindu College, SA Engineering College and few residents of various housing & other associations from the neighbourhood of Avadi. About 1200 volunteers joined hands to clean Avadi. The Commissioner, Avadi City Municipal Corporation provided a great support to this event. About 24 Sanitary Inspectors with their respective municipal workers under the supervision of Sanitary Officer were involved to execute this project.

Idhu Namma Avadi was approached by various public and team of officers from Karur Vyasa Bank to work for this Clean Avadi event. About 45 KVB Officers joined to work with us. MCB builders join hands with Idhu Namma Avadi to partially sponsor this event. The event was flag off by Mr. N Ravichandran, Commissioner, Avadi City Municipal Corporation at ward no. 6 (near Thirumullaivoil). The student volunteers were equally divided into 24 wards/areas and carried out a massive cleaning drive. It was estimated about more than 100 tons of garbage were removed from the neighbourhood. The student volunteers besides cleaning, reached out every household and created an awareness to inspire every citizen to keep the Avadi clean. The Idhu Namma Avadi team also trained few

Nazareth College student volunteers in Tamil Nattupura music/dance (Alternate media) like Para, Oyil aatam etc to attract the neighbourhood in order to create awareness on clean Avadi. Idhu Namma Avadi gained its support from various public and other organisations and received huge appreciation from the Avadi City Municipal Corporation.

The event “Clean Avadi” has evolved as a movement. Mr. Selvaraj, Secretary  Idhu Namma Avadi has pledged the commissioner, Avadi City Municipal Corporation to support in making Avadi the cleanest city of the nation. The social movement has just began in Avadi.. The volunteers of Idhu Namma Avadi is on a journey to social change.

Be the change that you want to see in the world – Mahatma Gandhi

Inviting all like-minded volunteers to join Idhu Namma Avadi.
visit website : http://idhunammaavadi.com
https://www.facebook.com/idhunammaavadi/

HUMAN MILK BANK INAUGURATED AT DR. KAMAKSHI MEMORIAL HOSPITAL

 

03 August 2019 – Pallikaranai, Chennai.
As part of the 27th World Breastfeeding Week 2019 celebrations, Dr. Kamakshi Memorial Hospital, Pallikaranai inaugurated “AMIZHTHAM”, a Human Milk Bank on August 3rd, 2019 in the Pallikarani Hospital premises. The goal of World Breastfeeding Week is to create awareness on the importance and the benefits of breast-milk in the growth and development of infants. Setting-up Amizhtham is definitely a step towards ensuring that new-borns have access to adequate breast-milk, which in turn strengthens the health of the babies. Breast-milk plays an undeniable role in reducing the mortality of preterm babies and Amizhtham will definitely serve as a life-saver.

Dr. T. Govindarajan, Founder & Chairman of the hospital presided over the function. Dr. Shoba, Director of the Institute of Obstetrics & Gynecology, Egmore, was the Guest of Honor. She inaugurated Amizhtham and addressed the gathering. Dr. T. G. Shivaranjini, Head of the Department of Obstetrics & Gynecology, Dr N. Rajeswari, Head of the Department of Pediatrics and Dr. N Vaitheeswaran, Chief Neonatologist also graced the event. They were joined by doctors from other departments, staff nurses, several antenatal mothers and general public.

The inauguration was part of a week-long event conducted by Departments of Paediatrics, Neonatology, Obstetrics & Gynaecology. The event highlights included conclave by consultants on Breast feeding practices and benefits, breast feeding in preterm babies and an interactive Q&A session with the audience. There was also a stall on healthy food and Nutrient-rich complementary foods by eminent Nutritionists and distribution of educational literature on breast feeding. As part of audience engagement, quiz programme for the participants were held and prizes were distributed.

Dr. T. Govindarajan, Founder & Chairman of the hospital expressed the hope that this “Human Milk Bank” which is yet another facility in the hospital would serve the needy and be a life saver to preterm babies in days to come

Best Online Cake Deliveries In Chennai

Cake means celebrations. Celebrations could be anniversaries, birthday, marriage, farewell and a lot more. So the one common thing about these celebrations is cakes. Wherever there is a celebration, there is a cake. Nowadays, we need not go get cakes from the physical stores. Rather you can get them deliver it at your place. Here are some of the Best Online Cake Deliveries In Chennai to check out for to make your celebration more special.

The Cake World

One among the well-known bakeries in Chennai that serves some of the unique cakes. Cake World is now also available online to get your celebration cake delivered at your doorstep. Do try ordering White Forest and the Black Forest Cake that are more exotic and delights your senses like never before. If you are a vegetarian, you do have an option of availing an Eggless cake with the same specifications. It is also quite affordable for all. You can order through this website – http://www.thecakeworld.in/

Happie Returns

Wish happy returns with a Happie Returns’ cake. Like other bakeries, they have all the offerings one looks out for. Kitty Cat Cakes, Fruit Delight, and Mango Cheese Cakes are some of the best offerings that would add delight to your celebrations.

My Dear Cakes

Alike the name, the cakes you get here will also be so dear to you as they make fusion cakes, cartoon cakes and many other with unique designs. Here you get cakes in fusion flavours and also in combos.

The Cup Cake Company

Cup Cakes are served more during celebrations in English culture. If you would like to follow the same suit, then opt for cupcakes from The Cup Cake Company. Apart from cupcakes, they also serve Donuts, Popcorns and Cake Shakes.

CK Bakery

One among the new names that grew faster and bigger in the city like Cake World in a very short span of time. CK Bakery also has some unique offerings such as Blueberry, Black Currant, and other such flavours. Deliveries are made through Swiggy. So one has to log on to Swiggy to get a cake from CK.

Hot Breads

An old big gun that is still the most preferred for many. Hot Breads is known for the eggless cake offerings that taste more similar to that of the ones made with egg. Hence Hot Breads is a name to remember like Cake World.

So get ready to give a bash to your loved ones with these options and make them feel special.

Tribute to The Missile Man -APJ Abdul Kalam at Bessi Beach

#AbdulKalam – 1000+ Kalam’s went for a #walkathon today with #tree_saplings

 Elliot’s Beach Besant Nagar…

Thanks to #Priya_Jemima  Eventswalk for organizing such a wonderful event…

On the 2nd death anniversary of our beloved Professor A.P.J. Abdul Kalam, a novel event for Children was organized by Events Walk @ Besant Nagar beach in association with Green Cross Health Organization, Regreen Chennai, Pasumai Tamil Nadu, Lions Club – Georgetown, Murugan Metal, PromozSquare and Enerzal.

Several thousand children representing many schools from across the breadth of Chennai participated. Students from Maharishi Vidya Mandir, CSI Santhome Hr sec School, PSBB Millenium, Thai Sathya, Advent Christian School, Ramaniyam Sankara Vidyalaya and Sri Sankara Vidyalaya took part in the Walkathon wearing Professor Kalam’s face mask, displaying their remembrance and love for our beloved Ex-President of India. Mr. AV. Ramanan – renowned musician, Ms. Priya Jemima – Events Walk, Mr. Vaikunth Kasturirangan – Chairman of Green Cross Health Organization and Father Jegat Casper flagged of the Walkathon, Lion Rajesh Joshi and many socially responsible Leaders participated and flagged of the event and tree plantation drive.

The walkathon is being followed by “20,000 trees plantation drive” at various schools of Chennai, with an aim to recover the lost trees due to the Vardha disaster in 2016. We aim to recover the lost greenery of Chennai not just by planting trees but also by ensuring prompt maintenance and watering of the trees daily, and an oath ceremony was conducted wherein the children took ownership and responsibility of maintaining the trees planted by them.